Water that ConnectsBrands to people
B!Water creates campaigns that put your brand straight into people's hands, at no cost to whoever receives it. Every bottle generates a contribution to social impact projects, helping support access to clean water or other causes defined for each campaign.
- 100%
- free for the public
- 1 cause
- in every bottle
How it works:
Your brand gets space on the label and ends up literally in the hands of thousands of people. The public receives water for free, your company invests in campaign visibility, and with every bottle, part of the value goes towards supporting projects that bring clean water to those who need it most.
CLIENT
Chooses the campaign, target audience, quantity and distribution.
B!WATER
Labelling, production, delivery and the charitable contribution.
DISTRIBUTION POINT
Receives the packs and offers the water to passers-by, free of charge.
Why it works
Physical advertising on a water bottle creates a different connection between the brand and the person. It does not compete with the screen: it complements the daily life of whoever receives it.
Real memory
Receiving an object in your hands creates a stronger brand memory than seeing an ad on social media.
Minutes instead of seconds
A bottle stays with the person for minutes or hours, not milliseconds.
Real people
Distribution is made in locations with people, no bots, no ad blockers.
An item in the hand is worth more than an ad on a screen
The study The 5-Second Impact, by PPAI Research, measured the effect of promotional products on memory and purchase decisions. The numbers speak for themselves.
61%
remember the brand of the product they received
76%
look up information about the brand after receiving it
72%
become more likely to buy from that brand
Source: PPAI Research, The 5-Second Impact, 2025. Data on promotional products. Does not represent guaranteed results for a B!Water campaign.
Your advertising that nobody ignores
An online ad is almost always ignored. Studies suggest around 86% of people do not even notice the banners that appear on screen. A bottle of water placed directly into someone's hands creates a completely different experience. According to EventTrack, 85% of people become more likely to buy after a direct brand experience. Your message becomes physically present in people's hands, staying with them throughout their day and creating a closer, more memorable connection with the brand.
I want my brand on the label86%
of people do not notice online banners
85%
buy more after a brand experience
0 €
cost for whoever receives the bottle
1 gesture
that stays in the hand and in the memory
Where B!Water reaches
Advertising is distributed in places where water is a gesture of courtesy, not a product for sale.
Gyms and sports centres
Hotels and tourism
Clinics and wellness
Universities and schools
Events and festivals
Free water at your event
We bring water to your audience and take care of everything. For you, it is an extra service you can offer visitors at no cost. For people, it is the water they were given for free, and it stays in the memory of whoever received it. Everyone wins.
Talk to us about my event
See your brand on the bottle
Upload your logo or artwork here and see straight away how it would look on the label of a B!Water bottle. Use the arrow next to each pack to rotate it and continue your advertising onto the other sides.
Side 1 of 3, Front
Image format
image for this side
Side 1 of 4, Front
Image format
image for this side
Write a message or upload your brand to also send the artwork.
By law, every bottle of water must carry mandatory information, so your brand occupies the free area of the label rather than the whole bottle.
Every bottle leaves a mark with purpose.
B!Water was born with a cause. Part of the value of every bottle distributed goes towards clean water access projects. Drinking for free at an event ends up helping someone on the other side of the world who still does not have safe water to drink.
€0.10 per pack
This is the minimum amount that each pack distributed contributes to the cause. A campaign of ten thousand packs generates at least one thousand euros in charitable contributions.
An advertising model proven by major brands
In the United States, FreeWater has already worked with advertisers such as Netflix, NBC, Orange Theory. At a single event, the SXSW, festival, a client distributed three thousand five hundred branded bottles. In Spain, Water4Free does the same and has already been featured in El País. B!Water brings this model to Portugal.